While promotional products are great for a variety of events, you don’t have to wait for an event to make branded products part of your marketing plan.
2016 is the year of promotional marketing and if you haven’t started planning your campaign already, the best time to start is today. Research shows that promotional products are an excellent medium to increase and sustain brand awareness, having a positive impact on attitudes and behaviours. A successful promotional marketing campaign will not only reward your most loyal customers, but will increase your business and enhance the visibility of your brand among hundreds if not thousands of people.
While promotional products are great for a variety of events, you don’t have to wait for an event to make branded products part of your marketing plan. How about sending a branded gift to your most loyal customers, or maybe make a good impression on a potential customer with a branded high-quality gift? If you think about it, you can’t really go wrong with promotional products.
Offering promotional products opens lines of communications and increases brand awareness, which is why small and large businesses alike use them on different occasions.
Launching new products or services requires a strong marketing campaign to create awareness among your target audience. When organizing a launch event, it’s a good idea to give your customers free gifts as a thank you for attending the event. Choose promotional items that are relevant to the product you are launching. This will not only make your customers happy, but it will spark their interest in your latest product/service. Say, for example, that you are running a health shop and you are launching a new fruit smoothie. You could give away fruit shaped keyrings with your logo on them. Feel free to call us or drop us an email if you need more ideas. We’d love to help!
According to the Pareto principle, about 20 percent of your customers produce 80 percent of your sales. You probably value your most loyal customers already, but how often do you let them know they are valued?
A high quality, elegant-looking corporate gift is a great way to thank your customers for their business. Since it’s your most loyal customers we’re talking about, you must already know them well enough to choose a gift that they will like and enjoy using. There’s no point in branding the gift with a huge logo – instead, go for something more personal like a thank you note on the front cover of a leather notebook. The bottom line is that you want to make them feel valued as opposed to making them feel like you’re trying to sell them something.
Whether you are running a small printing shop, a local bakery or a larger firm, not using employee uniforms is a waste of advertising opportunities. Take the number of your employees and multiply it by hundreds – this is how many impressions per day you could be making by ordering something as simple as branded jackets for each of your employees. The better the quality, the more your employees will enjoy wearing them even outside work, which means more visibility for your business.
Tradeshows are a great way of promoting your business and the services you provide. Taking part in a tradeshow comes with the opportunity to differentiate yourself from other participants by offering useful and innovative freebies. People love getting cool freebies at tradeshows, so make sure you choose something that will get your customers/potential customers excited. There’s nothing better than a busy stand at a tradeshow, and it’s really up to you to organize a successful one.
Re-establishing contact with our long-lost clients is something we should all be focusing on. Old customers already know your business and they have used your services/products, so it really makes sense to win them back. Since getting new leads is a lot more challenging, why not invest more time in approaching old clients and find out why they stopped buying from you. Everybody can make a phone call and if you can’t get through to the right person, it might even be completely useless. Sending a personalized free gift to the decision-maker is a good way of re-starting a conversation.
A change of whatever degree in terms of branding can easily affect the way audiences perceive a business. This lack of control over your company’s perceived image can easily be overcome with a strategically planned marketing campaign that includes promotional products. Whether it’s your company’s name or logo that’s changing, it’s important to not only let your customers know, but constantly remind them, at least for the first 6 months. While running paid online or printed advertising campaigns might cost you a fortune, offering promotional products with your company’s new name or logo on them can be much more effective. Plus, studies have shown that some promotional products such as calendars, are kept for up to a year, which is a lot more than any ad you could ever run. Unless you are a millionaire, in which case, fair play to you.
Promotional products are often used in consumers’ daily life, either at work, at home or even outdoors. This increases advertisers’ reach and it has a positive impact on attitudes and behaviour. Plus, offering promotional products is a really inexpensive way of getting new customers on board and keeping the existing ones happy. If you need any assistance in choosing promotional products that suit your business and the type of event you are organizing or taking part in, get in touch with us today. We’d love to hear from you!